WWF | Generated by Human Intelligence - Print Advertising

Addition date

Jun 21, 2023 3:53 PM

Column

Raphael Thys

Link

https://campaignsoftheworld.com/print/wwf-generated-by-human-intelligence/

LAN

EN

While the world is focused on Artificial Intelligence and its amazing ability to create unimaginable images and situations, WWF-Paraguay has launched a campaign using real photos of environmental disasters caused by people. The ‘Generated by Human Intelligence’ campaign is a reminder of the consequences of our actions on World Environment Day.

Credits

Brand: WWF

Agency: Kokū

Creative Director: Guillermo Iparraguirre

Creative Team: Daniel Caballero; Michael Leitmann; Gerardo Mateos; Álvaro Gardella

Art Director: Amadeus Ferreira

Design team: David Moral; Nath Morinigo

Account: Giovanni Almada

General Director: Anthony Rojas