Addition date
Jun 9, 2023 12:46 PM
Column
Raphael ThysLAN
EN
The most powerful person in the world is the storyteller — Steve Jobs. He was spot on when he made this comment in a Rolling Stone interview. In business we are overwhelmed with information.
It is not until that information is structured through a story that an audience is able to engage in a meaningful way. A new brain imaging study shows that the hippocampus is the brain’s storyteller. It connects separate, distant events into a single narrative.
That is why people love stories as they find it easier to remember events when…