Chinese technology giant Baidu has unveiled plans to expand its field of work to emerging areas such as generative AI, the metaverse, and quantum computing.
Baidu CEO Robin Li announced this at the company’s annual AI developer conference, Baidu Create, which was held virtually on its XiRang metaverse platform. It was co-hosted by people and robots together for the first time.
Among the deep learning products unveiled at Bindu Create were video content generation and editing models, including Big Model ERNIE 3.0 Zeus. Baidu said these new models would boost AI-generated content.
Baidu also debuted its own metaverse solution, XiRang MetaStack. The platform enables brands to build their own metaverse space in only 40 days as compared to the average of 6 to 12 months, according to the tech company.
The Chinese tech company also showcased an AI-powered software tool to cancel echoes during smartphone calls. Baidu said this development would “enable a smoother and more intelligent human-AI interaction for improved navigation.”
Baidu plans to increase research as well as the construction of infrastructure to foray into the fields of metaverse and quantum computing. The Chinese company also expressed plans to integrate its quantum tech into countless industries.
A creator-oriented metaverse project, Createra, has bagged $10 million in a Series A funding round led by Andreessen Horowitz to continue its pursuit of building the largest Gen Z-focused metaverse platform.
Createra is a user-generated content (UGC) metaverse engine-enabling platform that allows one to create, distribute, and MetaFi games. Createra offers creators exclusive crypto-native autonomous worlds with features such as cross-play and instant accessibility.
These advantages ensure both users have the tools needed to adopt the new industry trends for an optimal gaming experience in the metaverse. “Createra’s powerful cloud-based web engine makes it very easy to develop multiplayer games with the help of web3 features,” said a16z general partner, Connie Chan.
As the funding round comes to an end and Createra continues to attract some of the most prominent investors in the industry, the platform is striving to be the first place for anyone who desires to build a metaverse where one can collaborate and play.
According to the company, this is a crucial moment for the gaming industry as Createra takes on blockchain-based development methods and utilities. The gaming industry is changing at a gradual pace through the introduction and adoption of Web3 tools such as blockchain, verified ownership, and asset monetization.