B Corp is a global certification that certifies the social and environmental impact of a company, aiming to change the economic system towards accountability and a stronger community focus. More and more conscious consumers are looking out for the circled B on websites and products to determine whether a company is sustainable. But how easily is the certification handed out? What does B Corp really stand for? And how do they make sure that they’re not being used for greenwashing?
Maria Correa, Head of Communications and Community Engagement at B Lab Europe answers all of this and more in a candid discussion about the advantages and limitations of B Corp from both a company and a consumer perspective.
Tune in to find out all you need to know about the B Corp label and what it stands for.
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Emmeline is a communication expert who has worked in the agri-food and renewable energy industry for the last 8+ years. The newly minted podcaster is a huge foodie, a climate-change worrier (aspiring warrior) and she loves a good discussion almost as much as she loves dogs.