Raphael Thys
Chesnot via Getty Images
Amazon is launching a new AI tool that generates product listings for sellers. The feature uses a large language model (LLM) “trained on large amounts of data” to make it faster and simpler for vendors to describe their products. The company describes the tool as distilling the “significant work” of creating titles, bullet points and descriptions down to “just one step.”
Amazon says its Generative Listing Content tool only requires sellers to provide a brief product description in a few words or sentences. From there, it will “generate high-quality content for their review” — including a title, product description and bullet points — which sellers can peruse before refining or submitting as is. The company says many sellers have already tested the tool during the last few months, and their feedback indicates most of them use the generated content directly without revisions.
“These new capabilities will help sellers create high-quality listings with less effort and present customers with more complete, consistent, and engaging product information that will enhance their shopping experiences,” Amazon VP Mary Beth Westmoreland wrote today in an announcement blog post.
Amazon example picture of sellers using its new AI product listing tool. On the left is an image of a computer mouse, and on the right is the section where vendors fill out limited info and watch as AI turns it into a full product listing.
“With our new generative AI models, we can infer, improve, and enrich product knowledge at an unprecedented scale and with dramatic improvement in quality, performance, and efficiency,” Robert Tekiela, Amazon VP of selection and catalog systems, wrote today. “Our models learn to infer product information through the diverse sources of information, latent knowledge, and logical reasoning that they learn. For example, they can infer a table is round if specifications list a diameter or infer the collar style of a shirt from its image.”
The new tool joins Amazon’s AI-generated review summaries, launched earlier this summer. That feature uses generative AI to train on a product’s reviews and spit out one-paragraph recaps, including clickable keywords. The company teases that it’s still getting started with incorporating generative AI into its storefront: “This is just the tip of the iceberg on how we plan to use AI to help improve the seller experience and help more sellers succeed.” CEO Andy Jassy said last month that, from now on, generative AI “is going to be at the heart of what we do.”