“We do not see things as they are. We see things as WE are” Anais Nin
To gain perspective
When we look at a persona, we look through a lens
with which they see the world. With those glasses
on, when we make decisions, we do so having internalised the persona’s goals, needs and wants.
How to define personas' attributes?
B2B vs B2C personas
Effective design personas for B2B products
This article is for the persona believers and practitioners, and there is not going to be a debate on why personas may not work. Because they always do. When done right. Thanks to Alan Cooper, personas are now firmly rooted in the conscience of product managers and have long been a powerful means to learn about those on whom the business success depends.
How to Create User Personas for Your B2B Product?
If you are designing a B2B product, you are basically designing a product for the 'people'. Learning how to create user personas in UX design helps you get to know these people better so you can satisfy their needs better. User personas in UX design are effective guides to determine the path to follow while developing a B2B product.
B2B Buyer Persona Examples From The 4 Top Digital Agencies
Launching a B2B digital marketing campaign without buyer persona examples is a bit like playing Bingo with your eyes closed. Sure, there's a (ridiculously tiny) chance you might hit the mark. But you'd never put money on that game. So why would you gamble with your digital marketing spend?
Job to be done
Marketing Canvas - Job To Be Done - Laurent Bouty
Job To Be Done is the first concept you should explore in the Marketing Canvas. It is under the Customer category. It helps you to understand if you really know the people that are buying/using or might buy/use your products and services.