Personas
“We do not see things as they are. We see things as WE are” Anais Nin
To gain perspective
When we look at a persona, we look through a lens
with which they see the world. With those glasses
on, when we make decisions, we do so having internalised the persona’s goals, needs and wants.
How to define personas' attributes?
B2B vs B2C personas
B2B personas
Attributes
Proficiency scale
Job to be done
Scenarios
Mental models
Prioritising scenarios
Discover your user needs : user research
User research