The 61 Most Important Conversion Rate Statistics for 2022

Addition date

Oct 22, 2022 4:43 PM

Column

Raphael Thys

Link

https://www.ranktracker.com/blog/the-61-most-important-conversion-rate-statistics-for-2022/

LAN

EN

Description

Intro

General Conversion Statistics

• The average conversion rate for websites is approximately 2.35% across all industries. Though certain industries will have higher conversion rates, others will have lower.
• A conversion rate of 11% is recorded on the best-performing websites.
• The average conversion rate for desktops is 4.14%.
• The average conversion rate on tablets is 3.36%.
• The average conversion rate on smartphones is 1.53%.
• 94% of web traffic is generated through organic results, so improving meta titles and descriptions to encourage click-throughs is important.
• Organic leads on an eCommerce website have a conversion rate of 14.6%.
• Outbound activities (PPC, paid advertising) have a conversion rate of just 1.7%.
• Only 1.95% of visitors will subscribe to an email opt-in.
• 70% of marketers will use the results from their conversion rate optimization tests to make important marketing decisions.
• Sporting goods have the lowest conversion rate (2.35%) of any industry.
• Food and drink is the industry with the best conversion rate (4.95%).
• Financial services have the highest converting B2B service (10%).
• Non-profit organizations have the lowest converting B2B industry (2%).

The Vital Aspects of Optimizing Conversion Rates

• Most websites have a bounce rate that is between 26 and 70%. This means that the visitor has not subscribed to a mailing list, registered an account, or bought a product.
• 78% of brands are not happy with their conversion rates.
• 57% of B2B marketers believe the conversion rate is the most useful and important aspect of a landing page’s performance.
• More than a third (69%) of marketing specialists believe lead conversion is their top priority.
• Half of the landing pages published will not be tested for improving conversions.
• Only 8% of conversions happen on the first interaction with a brand.
• More than 48% of conversions take between four and ten engagements to happen.

Conversion Rate Software and Services

• The conversion rate optimization software industry had an estimated $771 million.
• By 2026, the industry for conversion rate optimization software will have an estimated value of $1.9 billion.
• Just over half of brands (53%) spend less than 5% of their total marketing budget on activities related to optimization conversions.
• Brands spend on average $2000 per month on brand designers and tools to help website conversion.
• Facebook adverts have a conversion rate of 9.21%.
• The average spending for optimization is $1 for every $92 spent on customer acquisition.

Conversion Rate Tactics

• Nearly half of clicks (44%) for B2B firms are directed to the brand’s homepage not a landing page.
• 69% of small brands have not adopted any conversion rate optimization strategies.
• 58% of marketers use A/B testing making it the most commonly used tactic for improving conversions.
• 35% of marketers plan to start using A/B testing for optimizing their conversion rate.
• More than four out of every five marketers (82%) state that learning the best practices for successfully tracking and testing conversion rates is the most challenging aspect of their work.
• Personalization is very challenging for 79% of marketers.
• Companies can experience a 55% increase in leads when they have 15 or more landing pages.
• Brands that build more than 40 landing pages will receive 1200% more leads than those brands with less than five landing pages.
• User-generated content can improve conversion rates by 161% across all industries.
• Brands experience a 42% increase in conversions when there are personalized CTAs.
• Long-form landing pages improve conversions on a website by more than 220%.
• Multi-page forms will convert 13.85% of visitors.
• A single-page lead generation form will convert 4.53% of visitors.
• Brands that see the best improvements in conversion rates will carry out 50% more tests on landing pages.
• Videos can improve conversions by 86%.
• Nearly two-thirds of consumers (65%) will start their purchasing journey on a mobile device.
• Segmentation is the most important element for achieving results, according to 96% of marketers.
• Contests tend to generate a conversion rate of 34%, but the quality of the leads tends to be poor.
• Social media referrals account for 31.24% of referral traffic to a website.
• Two in five customers will leave a website if it takes longer than three seconds to load.
• Since the Covid-19 pandemic, the two biggest challenges facing marketers for conversion rate optimization are buy-in from decision-makers and better processes.
• Many brands (85%) aren’t pushing enough in win-back campaigns.
• Brands that use 11 fields in lead generation forms will perform worse. Reducing the number of fields to just four can increase conversions by 120%.
• Using the word ‘Submit’ on a button has a conversion rate of just 3%.
• Using an anchor text word like ‘click here’ can improve the conversion rate by ten times.
• Asking for a telephone number can lower your conversion rate by 5%.
• Removing your website’s navigation from a landing page will double the conversion rate.
• When leads are nurtured through proper conversion rate optimization, they spend 47% more than other customers.
• Emails with just one call-to-action will generate 1617% more sales.
• Businesses generate an average ROI of 223% with conversion rate optimization tools.
• Visitors on their desktops will spend 400% more than those on their mobile devices.
• Referrals have the highest conversion rate (3.74%) of any customer acquisition channel.

Final Word