Cruise recently lost its CEO
GM has said that it will launch a personal autonomous car leveraging the technology developed by its subsidiary Cruise by the middle of the decade. GM made this announcement at the CES 2022 press conference. Its CEO Mary Barra didn't share details around what car or what type of car it will be.
GM's Cruise already has a self-driving robotaxi service in a test phase in California, but that's classified as public transport. Crusie is also working with GM for the launch of a purpose-built autonomous car called the Origin for ride-sharing which is under a testing phase right now.
Cruise perhaps after Waymo is the most significant autonomous vehicle player
GM leverages ADAS technology that has been developed by Cruise in some of its cars. It calls it Super Cruise which is ADAS level 2, but now it has also announced Ultra Cruise which is level 2 +. Even Tesla's Autopilot has been classified as level 2 ADAS, however, it has marketed it as a full self-driving capability. GM of course is not doing that and believes a commercially sold autonomous vehicle for personal use will launch around 2025.
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GM has closed deals with Qualcomm for its Snapdragon Digital Chassis platform at CES 2022, earlier this week, for its Cruise subsidiary and also its own electric cars. It also unveiled an electric version of its iconic Silverado SUV.
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